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KCST LIBRARY MANAGEMENT PORTAL

Burns, Paul

Entrepreneurship and small business : start-up, growth and maturity / Paul Burns - 4th ed. - New York : Palgrave Macmillan, 2016. - xliii, 540 pages ; 28 cm

PART I: ENTREPRENEURSHIP --
1. Entrepreneurship: The Social and Business Revolution --
2. The Economics of Entrepreneurship and Public Policy --
3. The Entrepreneurial Character --
4. Discovering a Business Idea --
5. Researching and Evaluating the Business Idea --
PART II: START-UP --
6. Start-up: Developing Your Business Model --
7. Adding Values to the Business Model --
8. Launching the Business --
9. Legal Foundations --
10. Operations and Risk --
11. Financial Management --
PART III: GROWTH --
12. Growth: Building the Foundations --
13. Strategies for Growth --
14. Financing the Business --
15. From Business Model to Business Plan --
PART IV: MATURITY --
16. Maturity: The Exit --
17. Family Business --
18. From Entrepreneur to Entrepreneurial Leader --
19. Corporate Entrepreneurship.

9781137430359


Entrepreneurship -- Study and teaching.
Business education.
Small business -- Case studies.

658.022 / Bu En








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