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Exploring corporate strategy / Gerry Johnson, Kevan Scholes, Richard Whittington.

By: Contributor(s): Material type: TextTextPublication details: Harlow, Essex, England ; New York : FT/Prentice Hall, 2005.Edition: 7th edDescription: xxxvi, 1033 p. : ill. (some col.) ; 27 cmISBN:
  • 9780273687344
  • 0273687344 (text and cases)
Subject(s): DDC classification:
  • 658.4012 22 Jo Ex
LOC classification:
  • HD30.28 .J648 2005
Contents:
pt. I. Introduction -- Ch. 1. Introducing strategy -- Commentary on part I : strategy lenses -- pt. II. The strategic position -- Ch. 2. The environment -- Ch. 3. Strategic capability -- Ch. 4. Expectations and purposes -- Commentary on part II : coping with complexity : the 'business idea' -- pt. III. Strategic choices -- Ch. 5. Business-level strategy -- Ch. 6. Corporate-level and international strategy -- Ch. 7. Directions and methods of development -- Commentary on part III : strategy selection -- pt. IV. Strategy into action -- Ch. 8. Organising for success -- Ch. 9. Enabling success -- Ch. 10. Managing strategic change -- Commentary on part IV : strategy into action -- pt. V. How strategy develops. Ch. 11. Understanding strategy development -- Commentary on part V : strategy developments in organisations--
Item type: Book
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Includes bibliographical references and indexes.

pt. I. Introduction --
Ch. 1. Introducing strategy --
Commentary on part I : strategy lenses --
pt. II. The strategic position --
Ch. 2. The environment --
Ch. 3. Strategic capability --
Ch. 4. Expectations and purposes --
Commentary on part II : coping with complexity : the 'business idea' --
pt. III. Strategic choices --
Ch. 5. Business-level strategy --
Ch. 6. Corporate-level and international strategy --
Ch. 7. Directions and methods of development --
Commentary on part III : strategy selection --
pt. IV. Strategy into action --
Ch. 8. Organising for success --
Ch. 9. Enabling success --
Ch. 10. Managing strategic change --
Commentary on part IV : strategy into action --
pt. V. How strategy develops.
Ch. 11. Understanding strategy development --
Commentary on part V : strategy developments in organisations--

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