TextPublication details: Harlow : Pearson Education Limited, 2014.Edition: 7th ed., Global editionDescription: 816 pages ; 26 x 21 cmISBN: | Item type | Current library | Call number | Status | Date due | Barcode | |
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| Book | KCST Library | 338.5 Pe Mi (Browse shelf(Opens below)) | Available | 1000000607 |
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| 338.5 Co Mi Microeconomics / | 338.5 Fr Mi Microeconomics and behaviour / | 338.5 Fr Pr Principles of microeconomics: a streamlined approach / | 338.5 Pe Mi Microeconomics / | 338.64409 Ch Sc Scale and scope : the dynamics of industrial capitalism / | 338.709 Bo De The development of modern business / | 338.761 Ma Bu Business biographies and memoirs : 6 manuscripts : Jeff Bezos, Elon Musk, Steve Jobs, Bill Gates, Jack Ma, Richard Branson / |
1. Introduction 2. Supply and Demand 3. Applying the Supply-and-Demand Model 4. Consumer Choice 5. Applying Consumer Theory 6. Firms and Production 7. Costs 8. Competitive Firms sand Markets 9. Applying the Competitive Model 10. General Equilibrium and Economic Welfare 11. Monopoly 12. Pricing and Advertising 13. Oligopoly and Monopolistic Competition 14. Game Theory 15. Factor Markets 16. Interest rates, Investments, and Capital Markets 17. Uncertainty 18. Externalities, Open-Access, and Public Goods 19. Asymmetric Information 20. Contracts and Moral Hazards
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