TextPublication details: New York : Palgrave Macmillan, 2016.Edition: 4th edDescription: xliii, 540 pages ; 28 cmISBN: | Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Course Textbook | KCST Library | 658.022 Bu En (Browse shelf(Opens below)) | Available | 1000000752 |
PART I: ENTREPRENEURSHIP --
1. Entrepreneurship: The Social and Business Revolution --
2. The Economics of Entrepreneurship and Public Policy --
3. The Entrepreneurial Character --
4. Discovering a Business Idea --
5. Researching and Evaluating the Business Idea --
PART II: START-UP --
6. Start-up: Developing Your Business Model --
7. Adding Values to the Business Model --
8. Launching the Business --
9. Legal Foundations --
10. Operations and Risk --
11. Financial Management --
PART III: GROWTH --
12. Growth: Building the Foundations --
13. Strategies for Growth --
14. Financing the Business --
15. From Business Model to Business Plan --
PART IV: MATURITY --
16. Maturity: The Exit --
17. Family Business --
18. From Entrepreneur to Entrepreneurial Leader --
19. Corporate Entrepreneurship.
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