TY  - BOOK
AU  - Schultz,Majken
AU  - Hatch,Mary Jo
AU  - Holten Larsen,Mogens
TI  - The expressive organization: linking identity, reputation, and the corporate brand 
SN  - 0198297793
AV  - HD59.2 .E93 2000
U1  - 659.285 21
PY  - 2000///
CY  - Oxford
PB  - Oxford University Press
KW  - Corporate image
KW  - Corporations
KW  - Public relations
KW  - Business communication
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0610/00037459-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0725/00037459-b.html
ER  -