TY  - BOOK
AU  - Prahalad, C.K.
TI  - The fortune at the bottom of the pyramid : eradicating poverty through profits 
SN  - 9789353433703
U1  - 338.8881724 
PY  - 2010///
PB  - Pearson
KW  - International business enterprises
KW  - Social aspects
KW  - Developing countries
KW  - Non-governmental organizations
KW  - Poor
ER  -