000 01222cam a22003254a 4500
999 _c1099
_d1099
001 11958670
003 OSt
005 20211013125558.0
008 000330s2000 enka b 001 0 eng
010 _a 00037459
020 _a0198297793
040 _aDLC
_cKCST
042 _apcc
050 0 0 _aHD59.2
_b.E93 2000
082 0 0 _a659.285
_221
_bEx
245 0 4 _aThe expressive organization :
_blinking identity, reputation, and the corporate brand /
_cedited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
260 _aOxford ;
_bOxford University Press,
_c2000.
300 _axv, 292 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aCorporate image.
_95283
650 0 _aCorporations
_xPublic relations.
_95284
650 0 _aBusiness communication.
_95285
650 0 _aBranding (Marketing)
_9915
700 1 _aSchultz, Majken.
_95286
700 1 _aHatch, Mary Jo.
_95287
700 1 _aHolten Larsen, Mogens.
_95288
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0610/00037459-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0725/00037459-b.html
942 _2ddc
_cBO