000			02699cam a22003377i 4500
999			_c79 _d79
001			19819377
003			OSt
005			20191121084624.0
008			170722t20162016txua 001 0 eng d
010			_a 2017385859
020			_a9780986304347 (pbk.)
035			_a(OCoLC)ocn938399191
040			_aYDXCP _beng _cYDXCP _dOCLCQ _dDLC _dKCST
042			_alccopycat
050	0	0	_aHD62.5 _b.M396 2016
082	0	4	_a658.114 _223 _bMc Pu
100	1		_aMcLaughlin, Ed, _eauthor. _9295
245	1	4	_aThe purpose is profit : _bthe truth about starting and building your own business / _cEd "Skip" McLaughlin, Wyn Lydecker, Paul McLaughlin.
250			_aFirst edition.
260			_aAustin, Texas : _bGreenleaf, Book Group Press, _c[2016].
300			_axiv, 314 pages : _billustrations ; _c23 cm
500			_aIncludes index.
505	0		_aPRELAUNCH -- The Pull and the Push -- Distinctive Competence -- Dynamic Planning -- LAUNCH AND EARLY STAGE -- Entrepreneurial Branding -- Capital, Cost, and Control -- Do It! Do It! Do It! -- A Hard Lesson -- GROWTH STAGE -- Sales Is a Contact Sport -- The Ten Commandments of Startup Profit -- EXIT -- Realizing Value -- Preserving the Secret Sauce -- To Thine Own Self Be True.
520			_aDo you feel the pull to start your own business? Tired of working for others and dealing with office politics, eager for control and more money, Ed "Skip" McLaughlin certainly felt it. When he left his high-level corporate position to start not one but two new businesses, his colleagues' reaction was disbelief: People told me I was crazy. "You are going to fail!" One of his businesses did fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company. Now, you can learn from his experience what to do and what not to do to create your own successful startup. The Purpose Is Profit eliminates the mystery of becoming an entrepreneur. You will learn Why distinctive competence trumps passion Where and when to get funding without losing control How to build an entrepreneurial brand that lasts Why profit should be factored into every business decision How ethical behavior breeds trust and unlocks profit As a bonus, The Purpose Is Profit includes two manuals: The Startup Roadmap details the 21 steps you should take to build a profitable business. The Startup Funding Guide delivers the tools you need to fund your business. www.ThePurposeIsProfit.com.
650		0	_aNew business enterprises _xManagement. _9296
650		0	_aBusiness planning. _9297
650		0	_aEntrepreneurship _9298 _xManagement.
700	1		_aLydecker, Wyn, _eauthor. _9299
700	1		_aMcLaughlin, Paul, _eauthor. _9300
942			_2ddc _cBO