The purpose is profit : the truth about starting and building your own business / Ed "Skip" McLaughlin, Wyn Lydecker, Paul McLaughlin.

Includes index.

PRELAUNCH -- The Pull and the Push -- Distinctive Competence -- Dynamic Planning -- LAUNCH AND EARLY STAGE -- Entrepreneurial Branding -- Capital, Cost, and Control -- Do It! Do It! Do It! -- A Hard Lesson -- GROWTH STAGE -- Sales Is a Contact Sport -- The Ten Commandments of Startup Profit -- EXIT -- Realizing Value -- Preserving the Secret Sauce -- To Thine Own Self Be True.

Do you feel the pull to start your own business? Tired of working for others and dealing with office politics, eager for control and more money, Ed "Skip" McLaughlin certainly felt it. When he left his high-level corporate position to start not one but two new businesses, his colleagues' reaction was disbelief: People told me I was crazy. "You are going to fail!" One of his businesses did fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company. Now, you can learn from his experience what to do and what not to do to create your own successful startup. The Purpose Is Profit eliminates the mystery of becoming an entrepreneur. You will learn Why distinctive competence trumps passion Where and when to get funding without losing control How to build an entrepreneurial brand that lasts Why profit should be factored into every business decision How ethical behavior breeds trust and unlocks profit As a bonus, The Purpose Is Profit includes two manuals: The Startup Roadmap details the 21 steps you should take to build a profitable business. The Startup Funding Guide delivers the tools you need to fund your business. www.ThePurposeIsProfit.com.