Johnson, Gerry.
Exploring corporate strategy / Gerry Johnson, Kevan Scholes, Richard Whittington. - 7th ed. - Harlow, Essex, England ; New York : FT/Prentice Hall, 2005. - xxxvi, 1033 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
pt. I. Introduction --
Ch. 1. Introducing strategy --
Commentary on part I : strategy lenses --
pt. II. The strategic position --
Ch. 2. The environment --
Ch. 3. Strategic capability --
Ch. 4. Expectations and purposes --
Commentary on part II : coping with complexity : the 'business idea' --
pt. III. Strategic choices --
Ch. 5. Business-level strategy --
Ch. 6. Corporate-level and international strategy --
Ch. 7. Directions and methods of development --
Commentary on part III : strategy selection --
pt. IV. Strategy into action --
Ch. 8. Organising for success --
Ch. 9. Enabling success --
Ch. 10. Managing strategic change --
Commentary on part IV : strategy into action --
pt. V. How strategy develops.
Ch. 11. Understanding strategy development --
Commentary on part V : strategy developments in organisations--
9780273687344 0273687344 (text and cases)
2005277165
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
HD30.28 / .J648 2005
658.4012 / Jo Ex
Exploring corporate strategy / Gerry Johnson, Kevan Scholes, Richard Whittington. - 7th ed. - Harlow, Essex, England ; New York : FT/Prentice Hall, 2005. - xxxvi, 1033 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
pt. I. Introduction --
Ch. 1. Introducing strategy --
Commentary on part I : strategy lenses --
pt. II. The strategic position --
Ch. 2. The environment --
Ch. 3. Strategic capability --
Ch. 4. Expectations and purposes --
Commentary on part II : coping with complexity : the 'business idea' --
pt. III. Strategic choices --
Ch. 5. Business-level strategy --
Ch. 6. Corporate-level and international strategy --
Ch. 7. Directions and methods of development --
Commentary on part III : strategy selection --
pt. IV. Strategy into action --
Ch. 8. Organising for success --
Ch. 9. Enabling success --
Ch. 10. Managing strategic change --
Commentary on part IV : strategy into action --
pt. V. How strategy develops.
Ch. 11. Understanding strategy development --
Commentary on part V : strategy developments in organisations--
9780273687344 0273687344 (text and cases)
2005277165
Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.
HD30.28 / .J648 2005
658.4012 / Jo Ex