Exploring corporate strategy / Gerry Johnson, Kevan Scholes, Richard Whittington.
By: Johnson, Gerry
.
Contributor(s): Scholes, Kevan | Whittington, Richard.
Material type: 
TextPublisher: Harlow, Essex, England ; New York : FT/Prentice Hall, 2005Edition: 7th ed.Description: xxxvi, 1033 p. : ill. (some col.) ; 27 cm.ISBN: 9780273687344; 0273687344 (text and cases).Subject(s): Business planning | Strategic planning | Business planning -- Case studies | Strategic planning -- Case studiesDDC classification: 658.4012 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Book
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KCST Library | 658.4012 Jo Ex (Browse shelf) | Available | 1000000532 |
Includes bibliographical references and indexes.
pt. I. Introduction --
Ch. 1. Introducing strategy --
Commentary on part I : strategy lenses --
pt. II. The strategic position --
Ch. 2. The environment --
Ch. 3. Strategic capability --
Ch. 4. Expectations and purposes --
Commentary on part II : coping with complexity : the 'business idea' --
pt. III. Strategic choices --
Ch. 5. Business-level strategy --
Ch. 6. Corporate-level and international strategy --
Ch. 7. Directions and methods of development --
Commentary on part III : strategy selection --
pt. IV. Strategy into action --
Ch. 8. Organising for success --
Ch. 9. Enabling success --
Ch. 10. Managing strategic change --
Commentary on part IV : strategy into action --
pt. V. How strategy develops.
Ch. 11. Understanding strategy development --
Commentary on part V : strategy developments in organisations--
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